Olaf Grueger

🌟 Who is where now? The personnel carousel of the Marketplace Universe has been moving merrily along in October. We help you keep up with the Movers & Shakers of our dynamic industry. 🌟 🚀 Our Top Movers & Shakers in October: Michael B. was promoted to Team Lead Customer Research at Decathlon Germany. René Herzig has left his position as Global Head of E-Commerce at Sennheiser to join Paulmann Licht GmbH as their new Head of Marketing. Janina Kargoll moved from C&A as a Lead Marketplaces Operations & Business Development to  Head of Ecommerce to LOGOCO´s Naturkosmetik Pia Nolte back from parental leave and former Head of Marketplaces - Brands at Breuninger started as a new Director Marketplace - Brands & Retailer at fashionette. Marine Rondet has left the KaDeWe Group after eight years to join fashionette as Senior Buyer & Partnermanager Marketplace. ✨More Movers & Shakers in October: Nathan Benit was promoted to Senior Account Executive at ChannelEngine. Mickaël BOYER has joined BrandCo Paris as Marketplaces Business Development Manager. Torge B., formerly Key Account Manager at onQuality, became Retail Media Manager & Key Account Manager at Redcare Pharmacy. Emre Cengiz was promoted to Category Manager at MediaMarkt Turkey. Julia Czapla has left heyconnect to join the Otto brand LASCANA as Online Marketplace Manager. Alisa Hürtgen was promoted to Senior Content Manager at Remazing. Patrick Luetjens was promoted to VP Customer Succes DACH, NL, EE at Mirakl. Christoph Meyer was promoted to Account Manager of the team "Bolt on" at eBay Germany. Lucy Münz has been promoted to Senior Now! Network Manager at Redcare Pharmacy. Marco Plaumann joined GEFU as E-Commerce- and Marketplace Manager. Christian Pletzke was promoted to Online Marketing Manager Onlineshop & SEO at Mey & Edlich (part of Walbusch Group). Christine Reis came back as a CEO to one of her former employees Müller-Meyrer was lately as Wayfair Associate Director, B2B Europe in Berlin. Cyra Relling has been promoted to Marketplace Manager & Product Data Specialist at Peek&Cloppenburg. Daniel Schulze is the new Senior Manager E-Commerce at SEIER Gruppe. Rubén L. has started a new position as Category Manager Marketplaces at Mascotas Dama. Luca Spadon moved departments in BackMarket from Sr. Key Account Manager US to Sr. Key Account Manager EU from France. Philipp Suslow, Head of E-Commerce at Lieckipedia, has left the company to join Brax as Marketplace Manager. Nils Urbanek left the Fun Factory GmbH to join AROMATICO as Senior E-Commerce Manager. Have we missed someone? Let us know in the comments! And keep up with the Marketplace Movers & Shakers by subscribing to our newsletter: https://lnkd.in/dS6XANqB

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It's this black time of the year again... Thousands of deals making it hard to find what's really a good price, fast moving offers or upvoted in user forums. We at OMG E-commerce GmbH have developed a lean, realtime big-data service where you can analyze all relevant datapoints around deals: Price, Discount, Brands, Retailers, Categories, etc. A realtime-WhatsApp notification notifies you on outliers, so you will never miss a significant signal. It is most useful for Influencers, Agencies, Affiliate Managers, Brand Managers, Retail Teams, Category Leaders, Pricing Managers, Analysts and all people interested in saving time when it comes to Deal Intelligence. Drop me a comment if you want immediate, cost-free access to the beta service.

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Exciting news! Our developer Adam Varga @ Lampenwelt GmbH has launched a new course on Udemy titled “The Complete Playwright Bootcamp: Zero to Hero in eCommerce 🚀”. This course focuses on mastering automated testing for eCommerce platforms (we are using #adobecommerce ) and offers valuable insights. Check out the special offer on link in first comment. For free only today & tomorrow !!! And please give Adam your feedback to his new course. Key highlights of the training include: - Cucumber for behavior-driven development enhancing collaboration between technical and non-technical team members. - Allure Reporting for detailed test reports that expedite issue identification. - Leveraging AI tools for smarter and more efficient test scripts. - Cross-browser testing to ensure flawless performance across browsers. - Strategies for optimizing test performance and resource management. - Techniques for data-driven testing to enhance test coverage using fixtures and data files. Continual learning is key to success in every role. Don’t miss this opportunity to enhance your skills in eCommerce testing. #eCommerce #AutomatedTesting #UdemyCourse

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These are the new figures for German e-commerce - HDE Online Monitor 2024 📊 54 percent of German e-commerce sales were generated via online marketplaces in 2023 - according to the HDE in the new edition of its Online Monitor 2024. My great Co-Founder Ingrid Lommer already posted the detailed figures to this: https://lnkd.in/daTR5H-j The data from the Online Monitor is always a perfect basis to look at the marketplacebusiness in Germany.  It simply shows at a glance how incredibly dominant Amazon is in German e-commerce - and how difficult it is to do without online marketplaces in the sales mix. But let's start from the beginning: according to the study presented a few weeks ago by Handelsverband Deutschland e.V. (HDE) and IFH COLOGNE, German e-commerce turnover in 2023 was 85.4 billion euros, around 1 percent more than in the previous year. Disclaimer: This figure differs significantly from the Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh)'s calculation, which predicted a 1.8 per cent decline in sales for German e-commerce in 2023. The reasons for the differences are complicated and lie in the methodology... To put it simply, the bevh surveys German online consumers once a week about their online spending, while the HDE surveys German companies once a year about their online revenue (B2C). If consumers don't admit that they shopped at Temu again last week and companies attribute their cross-border sales to the German company, discrepancies arise between the two perspectives. There are many more reasons. If you want a deep dive on this, let us know. A whopping 60 percent of these 85.4 billion euros are turned over on Amazon.de! 17 percent is accounted for by Amazon's own business (own brands + vendors), 43 percent via the Marketplace (sellers). And 11 percent of e-commerce sales - or 9.3 billion euros - are generated by other marketplaces such as eBay, OTTO, Kaufland Global Marketplace, Zalando, Douglas, MediaMarktSaturn... according to HDE. This means that the marketplace business model's share of sales in German e-commerce has once again risen slightly - but it was almost exclusively Amazon that was able to secure the additional market share. Nevertheless, the other marketplaces also increased their sales - or to put it another way: Online growth in Germany in 2023 took place on Amazon and a few other marketplaces. Nowhere else. How is your experience in the German ecommerce business from last year? Do you agree to those numbers? Where do you see a difference? AND what do you think about the domination of Amazon? Let´s share it in the comments.

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Is this the future of delivery? I just discovered that MediaMarktSaturn, Germany’s largest electronics retailer with over 1000 stores in ten countries in Europe, now offers instant delivery via Uber. Personally, I find it super practical, especially when I urgently need something—like an adapter that just broke - but I'm too tied up in calls to go and grab a replacement. MediaMarkt promises delivery within 90 minutes, and what really surprised me was the cost: just €4.99. That's almost the same as standard shipping, which usually takes 2-3 days. What do you think: Is instant delivery instead of standard shipping a game-changing service that will add convenience to our lives, or just an unnecessary option that could make us more dependent and less self-sufficient? #InstantDelivery #MediaMarkt #Uber #Delivery

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⏰ 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫: 𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐤𝐢𝐜𝐤 𝐨𝐟𝐟 𝐲𝐨𝐮𝐫 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 2025 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐟𝐨𝐫 𝐎𝐟𝐟𝐥𝐢𝐧𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐁𝐫𝐚𝐧𝐝𝐬!   Gift packs have become a big opportunity in German Offline Retail over recent years.   What I often hear during my projects is that they are: ❌ Less profitable than your base business ❌ Add internal complexity ❌ Distract from key strategies ❌ Are only one-off purchases and cannot be repeated 𝐀𝐧𝐝 𝐲𝐞𝐬, 𝐭𝐡𝐚𝐭’𝐬 𝐭𝐨𝐭𝐚𝐥𝐥𝐲 𝐫𝐢𝐠𝐡𝐭!   𝐇𝐨𝐰𝐞𝐯𝐞𝐫, 𝐟𝐫𝐨𝐦 𝐦𝐲 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, 𝐭𝐡𝐞 𝐮𝐩𝐬𝐢𝐝𝐞𝐬 𝐨𝐮𝐭𝐰𝐞𝐢𝐠𝐡 𝐭𝐡𝐞 𝐝𝐨𝐰𝐧𝐬𝐢𝐝𝐞𝐬 𝐛𝐲 𝐟𝐚𝐫 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞𝐲: ✅ Enable additional touchpoints for your brand instore ✅ generate trial ✅ increase the visibility of your brand ✅ deliver some profit (if done right) ✅ are displayed in a premium setting (gifting) ✅ are good to plan due to long lead-times 𝐒𝐨, 𝐢𝐟 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞𝐧’𝐭 𝐲𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐲𝐨𝐮𝐫 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐨𝐟 𝐭𝐡𝐞 𝐠𝐢𝐟𝐭 𝐩𝐚𝐜𝐤𝐬 𝐟𝐨𝐫 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 2025, 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐥𝐨𝐨𝐤 𝐢𝐧𝐭𝐨 𝐝𝐨𝐢𝐧𝐠 𝐬𝐨! ☃️🎁🎄 #challengerbrands #offlineretail #growthstrategies

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As data teams, there is an overarching need to align and realign your activities to the goals of the bigger organization. With this goal in mind, we conducted this week our first half yearly in-person team workshop for 2024 as Product Data Activation in Berlin. The workshop started with our Domain Lead Thomas Brenner sharing with us the domain goals, the most important projects for the upcoming months as well the important role he sees for Data towards achievement of these goals. We followed it up with a session from our Platform team who shared their roadmap with us.Empowered with this information, we aligned on our product roadmap for the rest of the year. This time we implemented an interactive format of prioritizing topics in the team. Every team member put their "Product owner hat" on and visualized and prioritized the product goals which will take us a step forward as a product and simultaneously catapult our journey as a data driven organization. The second day we focused on digging our heels into some technical challenges and goals and collaborated on finding answers together as a team. Our highlight of the second day was a key note session by our favorite data leader Helena Giménez Millán who shared some exciting insights on how Data teams can play a pivotal role in enabling the mindset of "Data driven business decision making" across organizational barriers. We ended the second day with a sumptuous dinner together. After spending two days together as a team, we took the first half of Wednesday to summarize the earlier topics. We also had some exchanges with our colleagues in other teams to align regarding timelines and milestones of our biggest upcoming projects. Before we knew, our three days together were over and I headed back home with a feeling of accomplishment as the words used by the colleagues in the checkout ranged from " aligned" and "interactive" to " intense and productive". A huge shout out to everyone in the team for the interactions and the exchanges and a very warm welcome to our newest member Pablo Cocko. #lidlecommerce #data #dataactivation #dataandpersonalization #schwarzdigits

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🚀 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐈 𝐒𝐮𝐦𝐦𝐢𝐭 2024 – 𝐑𝐞𝐭𝐚𝐢𝐥 𝐍𝐞𝐞𝐝𝐬 𝐭𝐨 𝐜𝐚𝐭𝐜𝐡 𝐮𝐩! Two exciting and intense days at the Conversational AI & Customer Experience Summit last week in Munich have wrapped up, revealing a clear takeaway: 𝑪𝒐𝒏𝒗𝒆𝒓𝒔𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑨𝑰 𝒊𝒔 𝒂𝒍𝒓𝒆𝒂𝒅𝒚 𝒔𝒉𝒂𝒑𝒊𝒏𝒈 𝒕𝒉𝒆 𝒇𝒖𝒕𝒖𝒓𝒆 𝒐𝒇 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒊𝒏𝒕𝒆𝒓𝒂𝒄𝒕𝒊𝒐𝒏𝒔. But one insight stood out: Of 44 speakers, only 3 were from the retail sector, and none from traditional retail presented best practices or pioneering projects. 🌐 𝐎𝐭𝐡𝐞𝐫 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐚𝐫𝐞 𝐬𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝 Companies across diverse sectors – from tech and finance to food delivery – showcased how Conversational AI is already being used to deepen customer relationships and optimize processes. Industries like real estate and telecom demonstrated impressive use cases, setting a high bar for what customers will soon expect from all industries, including retail. For instance, 𝐓𝐡𝐨𝐦𝐚𝐬 𝐍𝐞𝐮𝐦𝐚𝐧𝐧 from Vodafone presented their AI assistant, “SuperToby,” which handles up to a billion conversations annually across multiple languages. SuperToby has become a benchmark in Conversational AI, successfully containing a significant portion of inquiries while optimizing resources and enhancing customer satisfaction through seamless, real-time support. 𝐏𝐚𝐛𝐥𝐨 𝐅𝐫𝐚𝐧𝐜𝐨 from Delivery Hero demonstrated how their AI-powered “Smart Chef” system aimed to enhance customer satisfaction, showing the importance of agility in refining AI use cases based on customer feedback. 𝐀𝐧𝐚 𝐁𝐮𝐫𝐢𝐜𝐚 from Infobip highlighted how emotional intelligence and empathy in Conversational AI interactions are essential for building strong customer relationships. In many ways, this level of empathy is still missing from retail. 𝐉𝐮𝐥𝐢𝐚𝐧 𝐇𝐞𝐫𝐭𝐳𝐨𝐠 from Babelforce emphasized that real value from Conversational AI requires a solid process foundation. Strong backend orchestration is crucial before moving to AI-driven customer interactions, a point that retail especially needs to heed. 💡 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐫𝐞𝐭𝐚𝐢𝐥? These presentations highlighted that retail is still lagging when it comes to Conversational AI. Other sectors are setting new standards, and these will inevitably shape customer expectations across all industries, including retail. Swipe the pictures for the four key steps to start. The Conversational AI Summit underscored one thing: 𝐑𝐞𝐭𝐚𝐢𝐥 𝐦𝐮𝐬𝐭 𝐚𝐜𝐭 𝐧𝐨𝐰, not only to keep pace with advancements in other industries but also to meet rising customer expectations. It’s time to leverage Conversational AI as a powerful tool to enhance the retail experience. #ConversationalAI #CustomerExperience #RetailInnovation #FutureofAI #caces2024 #caces #digital4retail

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A new success story is available 🔥: How we successfully migrated Deichmann's eight Atlassian server instances to the cloud. For those in my network outside of EMEA: Founded in 1913 Deichmann is a leading footwear retailer, represented in 34 countries with over 4.700 shops and employs over 49.000 people. THE STORY: Deichmann has long utilized Atlassian solutions like #Jira, #Confluence, and #Bitbucket to manage projects and enhance collaboration within the company. Our goal was to migrate the globally used server instances to the Atlassian Enterprise Cloud with minimal disruption, ensuring the continuity of workflows. Together with Deichmann, we optimized processes, and enhanced security for seamless supplier collaboration. The migration has resulted in a well-structured and user-friendly work environment to foster collaboration and productivity. 🚀 READ the full story: https://lnkd.in/d2xusBPS ----> 🎯 The journey to Atlassian Cloud with Adaptavist: Our playbook to cloud migration success: https://lnkd.in/dxK3hVyt The playbook explores the key stages of migrating to Atlassian Cloud and what you’ll need to consider along the way. Spoiler: An experienced Solution Partner like Adaptavist - we did hundreds of migrations before - is one core element to your successful transformation.

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Retail Media Networks and the NRF 2025 Highlights Back in Germany and still amazed by all the impressions of the NRF Retail’s Big Show. I actually wanted to provide you with updates from time to time, but due to the many, many impressions, I just didn’t find the time. But here is (with a short delay) an overview of what I consider to be the most important insights from the NRF: Our conference, "What’s In Store for Retail Media Networks," was a resounding success! (A big shoutout to the whole Team!) Attendance was up by around 50% compared to last year, and it turned into a vibrant gathering of international brands, retailers, CPG companies, and industry veterans, which made for some incredible discussions. Key Trends and Highlights: ✅ Retail Media Networks (RMNs) remain an unstoppable force, compressing the distance between inspiration and purchase. ✅ RMNs help stores transform into destinations and amplify shopper marketing strategies. ✅ The shift from programmatic AdTech to private exchanges is in full swing. ✅ RMNs don’t replace existing structures—they expand and enhance them. ✅ Brands are laser-focused on measurement value to allocate their budgets effectively. ✅ Growth depends on learning to navigate the unknown and asking better questions. Instore vs. Offsite: Progress and Insights 📺 Offsite: Changes in U.S. media consumption show what might soon arrive in Europe: 42% streaming, 25% cable, 24% broadcast, and 10% other (as of June 2024). The average U.S. cable TV viewer is 70 years old, with sports remaining the last mass-media glue. 🏪 Instore: European RMNs have made significant strides: Topics like incrementality, awareness, engagement, and immersiveness were highlighted by European voices (kudos to Patricia, Sean, Robert, and Aline for amazing examples). Collaborative efforts, such as IAB and IAB Europe’s work on instore standards, are driving progress here. A Few Memorable Remarks: 🚿 Alexis Marcombes’ analogy that “Retail media irrigates all other media” resonated deeply, particularly in the context of leveraging loyalty data for relevance across channels. 💸 Andy Murray posed a critical question to CMOs: Is retail media a “have-to-invest” or a “want-to-invest”? It’s a mindset that makes all the difference and for me definitely one of the highlights of this weekend (I will come back to this in a  separate post).  💪 Special thanks to Emma and Ana Laura for leading the Women in Retail Media collective—an inspiring initiative to foster female leadership in this space. The energy, innovation, and sheer momentum around Retail Media Networks are undeniable. With both onsite and offsite approaches showing measurable results, the hype is clearly supported by progress. Can’t wait to see how these trends evolve in Europe and beyond! What are your thoughts on these developments? Is there anything you would like to read more about? 

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#TEMU HAS 33mil+ #MAU in #GERMANY Why TEMU is so successful in biting significantly into EU's e-commerce? 😮 For many this have been "Phew!" response when TEMU as Chinese new player started to enter European markets one by one. Ehm, maybe "to enter" should be rather exchanged for "to colonize", because in two years time it managed to amass 33 million monthly active users. Yes, go one sentence back and read it again: 33 million monthly active users on 67mil adult population of this country. how is this even possible? 💰 Many make an easy escape from this discussion by trying to blame it on super cheap, super low quality good manufactured in CN that often don't meet the "usualities" of western markets. As much as some aspects of that answer are true, the true power of TEMU comes from something different. ⌛ If you ever opened the TEMU App you would learn that before you ever get to the actual goods you have 2-3 gamification gimmicks under your belt. (with spins, animated coupons unboxing or other forms) These are overlaying the whole screen in semitransparent way. making you feel these are just translucent curtains you cake wave anytime away. But by the time you can get your hands on the actual product catalogue you already have some countdown time with hefty(-looking) discount or another poking to finish the purchase first place. Very often the actual shopping is more to please the bar for your discount rather than mindfully shop for another item. 🛍 And then comes the other TEMU trick of you are not really buying from TEMU, so are being sold from them. You have next to none chance to influence which items you will be exposed to, no real category search, not even talking brands or product titles. Just feed of the offers that are super-curated base on what you have clicked on (or purchased) before. After few visits TEMU turns for you into very narrow selection of things they are ready to send you, not that you researched for. 📈 Many are surprised by the "sudden: success of this method, where seller basically dictates what you can even think of and people still rush to buy it (even though they never declared need to buy such a item first place). well, this concept is working really well for Lidl (and few other retailers), who have week-long-nonfood aisle where they fully curate the things for you and people still storm the stores to buy that good out. 👺 If you were laughing or belittling Chinese shops, time to wake up from that dream. Before it becomes walking nightmare for you. #temu #strategy #success #germany #uk #us #ecommerce #china #lidl #nonfood #marketplace #goods

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THE QUESTION: "Reimagining e-Commerce Teams: How to Build an Agile Organizational Framework for Collaboration and Tech Integration" Tomorrow at eTail Connect 2024 in Berlin, Iam moderating a panel to find ANSWERS for: - Why agility matters also to commercial teams - How to make a team work - The importance of culture - Hacks and tips to become agile Joining panelists are: - Fernando Veiga Fonseca (C&A) – Engineering leader passionate about socio-technical practices - Qendrim Turkaj (RECARO Gaming) – Expert in digital marketing and agile transformation - Nathanja Roemer (MyTheresa) – Innovator in customer experience - *Mike Egbert (Douglas) – E-commerce performance specialist Each panelist will also share a quick live hack on agility! Very much looking forward and see you there! More information here: https://lnkd.in/e-xmenCc #ecommerce #agileteams #innovation #digitaltransformation

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a pragmatic product search solution for every e-commerce application.

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Company to watch 😉: AI tech experts VIER. VIER.AI is specialized not only but particularly in the enabling of customer dialogues. In the current Business Punk Podcast, CEO Rainer Holler gives insights into how humans can act as supervisors for a multitude of AIs, where we currently stand in the field of #AgenticAI - and what steam engines have to do with it. Enjoy.  

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Amazon is the best solution for internationalisation? Not always! Retailers & brands from the German market in particular tend to rate the importance of Amazon as a sales channel very highly. Logically, after all, an estimated 60% of German online sales are made via Amazon.de, as the German Retail Association (Handelsverband Deutschland e.V. (HDE)) confirmed in its recently published Online Monitor 2024 study. Amazon also has an outstanding position for local e-commerce in other Western & Central European countries. But things look different in other nations. Since last year we have been able to substantiate this feeling with concrete figures. In October 2023, Amazon published its first "EU Store Transparency Report", in which the platform complied with EU requirements & listed Amazon's monthly user figures per EU country for the first time. The second edition of this report was published at the end of April and includes Amazon visits in the third and fourth quarters of 2023. And if you now compare these monthly user figures with the total number of online users in this country, you get a value that my co-founder of Marketplace Universe and data nerd Ingrid Lommer would call "Amazon penetration": This is the proportion of a country's online-active population that statistically visits an Amazon website once a month. Ingrid channeled her inner data nerd and calculating this online penetration for the 12 largest countries in the EU in terms of population - and some exciting findings came to light, e.g. - Statistically, almost every Italian online user browsed Amazon once a month in the second half of 2023. This makes Italy the market with the highest Amazon penetration in Europe (98.6%). Interesting to note: In the first half of the year, Germany was still ahead with a figure of almost 80%. Apparently, the Italian Christmas and Prime Day business is even more Amazon-centred than the German one. - Amazon continues to struggle in the CEE market. Amazon penetration in Poland, the Czech Republic, Romania & Hungary is in the low single-digit range. Thanks to marketplaces like Allegro who are there the Local heroes. I find these figures quite interesting as I am a former Amazon Vendor Manager myself and this overview really opens up my perspective. You can clearly see that there is a correlation between where Amazon has focused in a country vs. when they opened vs. who is the local hero there.  Amazon started with the "EU5" countries of Germany, UK, Italy, Spain and France. These are exactly (despite the Brexit-driven UK) the top countries in this report. Countries where other local heroes have had much more time to develop are even stronger, such as the Netherlands, Poland & Central Eastern Europe. I look forward to future reports and new collations of our findings. What do you think about it? Stay informed & never miss a #marketplace update by signing up for our “Marketplace Universe Weekly” #NEWSLETTER: https://lnkd.in/dS6XANqB.

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These are all our marketplace quadrants 2024 - all categories at a glance! Finally there is the overview of all relevant European B2C marketplaces for all categories we created. In the beginning of 2023 I create the first marketplace quadrant. I just wanted to create a overview about the relevant marketplaces in my most important category for Fashion. Why? Because there was literally no overview. So I created it myself, based on my expertise. 1,5 years later our quadrants have now become an integral part of the #marketplaceindustry. I am often asked whether they can be used for a presentation or similar. Many people use them as a basis for deciding which marketplaces to expand to. And we often get asked about additional other categories. So for now, you get the overview of what is already existing :)  And with the active support of my Marketplace Universe co-founder Ingrid Lommer, these quadrants are now available for 8 categories. Here you go to every single Marketplace Quadrant: 👗 Fashion & Shoes https://lnkd.in/dWthdPRK (Updated Oct 2024) ⚽ Sport https://lnkd.in/dZ6tXfQf (Updated Nov 2024) 🍼 Baby & Kids https://lnkd.in/dytNXVzY 💄 Beauty & Care https://lnkd.in/dPNqnccH 🛋 Home & Living https://lnkd.in/dcAhXD2y 📱 Electronics https://lnkd.in/dHiCHTvc 🔨 DIY & Garden https://lnkd.in/dYD98cAk 💍 Jewellery & Watches https://lnkd.in/dADUQcvE So now the question for you. What are the next quadrants we should create?  Please write your comment below which category is still missing here? We already get asked about FMCG, Pets and Alcohol & Beverages. Let us know what you wish for and we think about extending our list! Stay informed and never miss a #marketplacequadrant update by signing up for our “Marketplace Universe Weekly” NEWSLETTER at https://lnkd.in/dS6XANqB. Don’t miss any more #Marketplace news! Katharina Caracciolo you asked me also for this overview - so here you go ;)

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Pain points... 🎯 Frustrations, roadblocks, bottlenecks, challenges, whatever you call it, all businesses and teams run into them sooner or later. 🚩 Overlapping calendar deadlines - everything is a priority 🚩 Product delays 🚩 No clear product direction 🚩 Too much stock 🚩 Different KPIs between cross-functional teams 🚩 Not ready for all the EU sustainability regulations And oftentimes, while it can feel like it, paint points and frustrations are not uniquely an "only us" problem but something that we all experience at one point or another. And sometimes, we just need to vent! 😅 I want to know your and your team's most significant challenge or pain point. Please share your experience in the comment section below. ........................................................................................................................................ If you have a performance apparel business and need help with your pain points, let me help you solve your problems. My strength is my ability to see the big picture and spot the missing links. At The Consultancy KTCHN, I help performance brands optimise their performance by helping them find their ingredients for success. Send me a DM or click the link below to schedule a call. #painpoints #smallbusinessconsulting #consultancy #apparelbusinesses #sportinggoods https://lnkd.in/eSs6fKJx

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Great and interesting article about the current situation in the business marketplace.

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How do you keep customers coming back during Black Week? Black Friday Tip #5: Add urgency directly to product pages 🛍️ Countdowns aren't just for the homepage! The closer a customer gets to making a purchase, the more important it is to add urgency. tuulzone GmbH added urgency directly to product detail pages (PDP) with a Black Deal countdown timer, reminding customers exactly how long they have to take advantage of the discount. Adding in-page badges for eligible deals made it crystal clear which products were on sale, eliminating confusion and encouraging quicker decisions. Why it works?  👉 Urgency elements directly on the product page help convert on-the-fence shoppers. Countdown timers create immediate pressure to act, while badges eliminate confusion about which items are discounted - making it easy for users to confidently add items to their carts. #BlackFriday #EcommerceStrategy #InPageMarketing #Countdown

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